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Scope of Services

Brown Harris Stevens Development Marketing provides exemplary assistance to identify, develop and market the most distinguished features in new luxury residences. We primarily focus on architecturally-distinctive new development properties or conversions, and are expert in attaining the highest blended price per square foot in their submarkets. Our solutions-driven team is hands-on from project inception to sell-out with a full range of professional services.

Pre Development

Brown Harris Stevens Development Marketing develops a customized strategic marketing and sales approach for our developer clients. Our integral role involves all aspects of a project's pre-development stage:

  • Define strategic positioning and branding
  • Assist the developer in articulating the residential mix of units, specifications, pricing, services and amenities
  • Provide commentary and recommendations on proposed floor plates layouts and finishes
  • Identify residential buyer demographic and target markets
    • Customize a comprehensive marketing and sales strategy:
    • Timeline and phasing
    • Pricing analysis and strategy
    • Marketing campaign creation and execution
    • Salesforce effectiveness
    • Pre Development

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Marketing and Sales Implementation

Our dedicated Brown Harris Stevens Development Marketing team is highly focused and proactive when it comes to creating and implementing the most effective marketing and sales plan for our exclusive developments. We handle every detail from onset to completion and beyond:

  • Prepare request for proposal for creative / PR / media agencies
  • Recommend agencies to be selected and interview candidates
  • Define scope of work for creative agencies and supervise production of collaterals including:
  • Marketing collateral, signage, photography, film, development building model, website, brochures, marketing plans and marketing sales suite
  • Develop PR strategy and assist PR agency in execution, preparation of press packs and planning of press launch
  • Advise on the preparation of condominium offering plan documents
  • Assist with the organization and design of model residences

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Marketing Platforms

Brown Harris Stevens Development Marketing capitalizes on broad capabilities, reach and knowledge to optimize exposure locally and across the globe, to ensure interest from the widest pool of prospective buyers and renters through:

  • Branded endorsements by Brown Harris Stevens Development Marketing to elevate the project within the international luxury residential marketplace
  • Utilization of the Brown Harris Stevens Development Marketing network office and buyer databases
  • Drawing upon our affiliate network from around the world
  • Executing a custom-tailored PR strategy
  • Ongoing management advice and supervision of creative and PR agencies

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Research Capabilities

Brown Harris Stevens Development Marketing's dedicated research staff keeps abreast of the latest economic, market and consumer trends – vital for carving out uniquely compelling offerings. We help developers optimize site conditions and pricing levels to most effectively tailor their properties to targeted buyers. This thoughtful market analysis extends through the entire sales cycle, informing the process from project inception to the last transaction.

Renowned for predicting housing, marketing and consumer trends, Brown Harris Stevens Development Marketing's executives rely on our team of researchers, including a Chief Economist, Chief Market and Planning Analyst, and Director of Research, all skilled in compiling the proprietary data and custom reporting that directly affect our recommendations for sales strategies, unit mix and sizing, amenity programming and marketing programs. Our team issues the only annual and quarterly new development market report using research extrapolated from the most comprehensive database of real estate transactions in Manhattan and Brooklyn. As a result of our thought leadership, Brown Harris Stevens Development Marketing is a highly-regarded source for both domestic and foreign media outlets, resulting in an average annual accumulation of over 150 million media impressions.

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